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MERIAL PHILIPPINES, INC. participated in the POULTRY SHOW, ‘The Egg and Chicken Expo 2006’, held in the Megatrade Halls A & B of the SM Megamall in Mandaluyong City on September 15-17, 2006. This event was co-organized by the National Federation of Egg Producers of the Philippines (NFEPP) and the United Broiler Raisers Association (UBRA). This year marked the first time that both organizations joined forces to come up with a unified Poultry Show. In previous years, it was only the NFEPP that had its annual EGG SHOW.

The SHOW aims to promote the consumption of poultry products – Egg and Chicken Meat - which are excellent sources of affordable but quality protein and to unify all sectors of the Philippine Poultry Industry in order to have a united stand against several concerns affecting the local poultry industry like smuggling, WTO-GATT, prices of feed raw materials and the dreaded Avian Influenza.

Various activities were lined up during the POULTRY SHOW like cooking demos, meat processing seminars, various lectures on poultry husbandry practices, disease prevention and disease management among others.

Merial had a booth display which showcased its broad product line and its range of vaccination services equipment.

Senator Mar ROXAS popularly known as “Mr. PALENGKE” was the keynote speaker for the opening ceremonies. Mr. Palengke was kind enough to have his picture taken at the MERIAL booth holding a jug of AMPROL 12%.

From right to left: Dr. Fidel Caballero of Merial, Mr. Jojie San Diego of UBRA, Mr. Peter Martinez and Dr. Ana Gopez of Merial, “Mr. PALENGKE”, Dr. Niki Atienza and Mr. Mel Francia of Merial and Atty. Jose Inciong – Vice President of UBRA.