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Luzon, Philippines- MERIAL Philippines Avian Business Unit formally launched Merial's highly innovative product, VAXXITEK™ HVT + IBD. Unlike in previous product launches, which was usually done by having a single grand affair in just one venue, MPI- Avian Business Unit had a Caravan Launch.

This idea was conceptualized by Dr. Jun Romo and Dr. Niki Atienza who are the Business Manager and Technical/ Marketing Manager respectively of the Avian Business Unit. The rationale behind this concept is to give all of the attendees the opportunity to interact, mingle and ask questions more freely which is hard to achieve if the Launch was done in a single venue. As envisioned, VAXXITEK HVT + IBD was brought closer to its intended clients.

In all of the venues, a common Launch format was followed. It started off with an Invocation, followed by the opening remarks from Dr. Dan Rodriguez, General Manager for MPI and four interesting technical presentations was the sequence.

Dr. Michael Lee, who is the Avian Regional Technical Manager for Asia discussed "IBD and Marek's Disease: Their Immunosuppressive Effects in the Asian Context" and the "Pathogenecity Studies on Classical VVIBD and Variant Strain Isolates from the Philippines". Dr. Jun Romo introduced and discussed in detail what VAXXITEK HVT + IBD is, its technological platform and other merits. Dr. Niki Atienza meanwhile presented the VAXXITEK HVT + IBD trial results from the different areas in Luzon. His discussion emphasized that aside from protection against Infectious Bursal and Marek's Diseases, VAXXITEK HVT + IBD also has beneficial effects in the production efficiencies.

The last presentation was done by Mr. Peter Martinez which focused on the vaccination equipment, ACCUVAC, that is being used in administering VAXXITEK HVT + IBD. He reiterated Merial's commitment of providing quality vaccination equipment to its clients, and more importantly, its dedication to help each client in maintaining the vaccination equipment in optimum working condition. Mr. Martinez is the Area Sales Manager for Luzon B and concurrently the Vaccination Services Specialist for MPI.

The VAXXITEK HVT + IBD Caravan Launch kicked off on August 4 at Max's Restaurant in EDSA- Caloocan for the Bounty Fresh Foods, Inc (BFFI) and Bounty Agro-Ventures, Inc (BAVI) personnel. In attendance were the Animal Health and Technical Teams as well as the Key Company Personnel- Dr. Boyet Manalo, Ms. Jenny Kaw, Atty. Kenneth Chen and Mr. Edwin Chen.

From Caloocan, the VAXXITEK HVT + IBD Caravan headed north to cater for the North Luzon Broiler Operations. The August 5 launch was held at Fortune Restaurant in San Fernando, Pampanga. In attendance were the technical team and representatives from Foster Foods, Inc. headed by Dr. Aga Mercado, Red Dragon Farms, JARE Farms, Niorsky Corporation, Tarlac Commercial Broiler Raisers, Marshall Farms; and several Poultry Consultants.

On August 6, the VAXXITEK HVT + IBD Caravan headed back to Manila for its Greater Manila Area launch. It was held at Panciteria San Jacinto, along C5 Road. Representatives from ROBINA, Rizal Poultry, Swift Foods, Inc, EVCOR, LAMARR Farms, URARCO, JLB Enterprises and various commercial poultry raisers, mainly from Rizal area.

Coming from GMA, the VAXXITEK HVT + IBD Caravan proceeded to the South Luzon Area. For the August 7 Launch in attendance were the representatives from SUSTAMINA Agro- Industrial Corporation, QPLC and DANWAY Farms. It was held at the Pearl Function Room of the Laguna Technopark Hotel in Sta. Rosa City, Laguna.

As a fitting finale for the Launch of such a highly innovative product, in attendance for the August 8 Launch were representatives from San Miguel Foods, Inc. (SMFI). Broiler Production Representatives from the whole of Luzon, from as far North as Isabela to the Bicol Region down South were in attendance, as well as their Sector Heads and the Contract Growing Operations Manager, Mr. Rico Zavalla. The Epidemiologists of the Animal Health Services Department (AHS) were also present, together with the AHS Manager, Dr. Rosette Arca. Ms. Cecil Lazaro, who heads the Animal Nutrition Department also attended the launching with some members of her staff while the Breeder Farm Operations (BFO) was represented by Dr. Rommel Mantuano who is the BFO Supervisor for Luzon.

The VAXXITEK HVT + IBD Caravan Launch was a resounding success, judging from the attendance in all of the venues, the interesting discussions and questions during the Launch, and the feverish excitement of the Philippine Broiler Industry in using this highly innovative product.

(click image to enlarge)

Picture 1 (8.4.08) Bounty Fresh Foods, Inc and Bounty Agro- Ventures, Inc personnel

Picture 2 (8.5.08) Launch attendees listen intently at the Central Luzon Launch.

Picture 3 (8.6.08) Some of the GMA Area Launch attendees.

Picture 4 (8.7.08) Dr. Jun Romo stresses a point during the South Luzon Area Launch.

Picture 5 (8.8.08) San Miguel Foods, Inc!

Picture 6 (8.4-8.08) Some members of the mighty MERIAL Team (l-r) Dr. Junel Castillo, Dr. Dan Rodriguez, Dr. Benet Baysac, Dr. Niki Atienza, Dr. Michael Lee, Dr. Jun Romo, Mr. Peter Martinez, Mr. Mac Acuna