Luzon, Philippines- MERIAL Philippines Avian Business Unit formally launched Merial's
highly innovative product, VAXXITEK™ HVT + IBD. Unlike in previous product
launches, which was usually done by having a single grand affair in just one venue,
MPI- Avian Business Unit had a Caravan Launch.
This idea was conceptualized by Dr. Jun Romo and Dr. Niki Atienza who are the Business
Manager and Technical/ Marketing Manager respectively of the Avian Business Unit.
The rationale behind this concept is to give all of the attendees the opportunity
to interact, mingle and ask questions more freely which is hard to achieve if the
Launch was done in a single venue. As envisioned, VAXXITEK HVT + IBD was brought
closer to its intended clients.
In all of the venues, a common Launch format was followed. It started off with an
Invocation, followed by the opening remarks from Dr. Dan Rodriguez, General Manager
for MPI and four interesting technical presentations was the sequence.
Dr. Michael Lee, who is the Avian Regional Technical Manager for Asia discussed
"IBD and Marek's Disease: Their Immunosuppressive Effects in the Asian Context"
and the "Pathogenecity Studies on Classical VVIBD and Variant Strain Isolates from
the Philippines". Dr. Jun Romo introduced and discussed in detail what VAXXITEK
HVT + IBD is, its technological platform and other merits. Dr. Niki Atienza meanwhile
presented the VAXXITEK HVT + IBD trial results from the different areas in Luzon.
His discussion emphasized that aside from protection against Infectious Bursal and
Marek's Diseases, VAXXITEK HVT + IBD also has beneficial effects in the production
The last presentation was done by Mr. Peter Martinez which focused on the vaccination
equipment, ACCUVAC, that is being used in administering VAXXITEK HVT + IBD. He reiterated
Merial's commitment of providing quality vaccination equipment to its clients, and
more importantly, its dedication to help each client in maintaining the vaccination
equipment in optimum working condition. Mr. Martinez is the Area Sales Manager for
Luzon B and concurrently the Vaccination Services Specialist for MPI.
The VAXXITEK HVT + IBD Caravan Launch kicked off on August 4 at Max's Restaurant
in EDSA- Caloocan for the Bounty Fresh Foods, Inc (BFFI) and Bounty Agro-Ventures,
Inc (BAVI) personnel. In attendance were the Animal Health and Technical Teams as
well as the Key Company Personnel- Dr. Boyet Manalo, Ms. Jenny Kaw, Atty. Kenneth
Chen and Mr. Edwin Chen.
From Caloocan, the VAXXITEK HVT + IBD Caravan headed north to cater for the North
Luzon Broiler Operations. The August 5 launch was held at Fortune Restaurant in
San Fernando, Pampanga. In attendance were the technical team and representatives
from Foster Foods, Inc. headed by Dr. Aga Mercado, Red Dragon Farms, JARE Farms,
Niorsky Corporation, Tarlac Commercial Broiler Raisers, Marshall Farms; and several
On August 6, the VAXXITEK HVT + IBD Caravan headed back to Manila for its Greater
Manila Area launch. It was held at Panciteria San Jacinto, along C5 Road. Representatives
from ROBINA, Rizal Poultry, Swift Foods, Inc, EVCOR, LAMARR Farms, URARCO, JLB Enterprises
and various commercial poultry raisers, mainly from Rizal area.
Coming from GMA, the VAXXITEK HVT + IBD Caravan proceeded to the South Luzon Area.
For the August 7 Launch in attendance were the representatives from SUSTAMINA Agro-
Industrial Corporation, QPLC and DANWAY Farms. It was held at the Pearl Function
Room of the Laguna Technopark Hotel in Sta. Rosa City, Laguna.
As a fitting finale for the Launch of such a highly innovative product, in attendance
for the August 8 Launch were representatives from San Miguel Foods, Inc. (SMFI).
Broiler Production Representatives from the whole of Luzon, from as far North as
Isabela to the Bicol Region down South were in attendance, as well as their Sector
Heads and the Contract Growing Operations Manager, Mr. Rico Zavalla. The Epidemiologists
of the Animal Health Services Department (AHS) were also present, together with
the AHS Manager, Dr. Rosette Arca. Ms. Cecil Lazaro, who heads the Animal Nutrition
Department also attended the launching with some members of her staff while the
Breeder Farm Operations (BFO) was represented by Dr. Rommel Mantuano who is the
BFO Supervisor for Luzon.
The VAXXITEK HVT + IBD Caravan Launch was a resounding success, judging from the
attendance in all of the venues, the interesting discussions and questions during
the Launch, and the feverish excitement of the Philippine Broiler Industry in using
this highly innovative product.
(click image to enlarge)
Picture 1 (8.4.08) Bounty Fresh Foods, Inc and Bounty Agro- Ventures, Inc personnel
Picture 2 (8.5.08) Launch attendees listen intently at the Central Luzon Launch.
Picture 3 (8.6.08) Some of the GMA Area Launch attendees.
Picture 4 (8.7.08) Dr. Jun Romo stresses a point during the South Luzon Area Launch.
Picture 5 (8.8.08) San Miguel Foods, Inc!
Picture 6 (8.4-8.08) Some members of the mighty MERIAL Team (l-r) Dr. Junel Castillo,
Dr. Dan Rodriguez, Dr. Benet Baysac, Dr. Niki Atienza, Dr. Michael Lee, Dr. Jun
Romo, Mr. Peter Martinez, Mr. Mac Acuna