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San Jose, Batangas- the Municipality of San Jose in Batangas, recognized as the "Egg Basket of the Philippines" commemorates its principal income generating trade business with the celebration of its first "World Egg Day" last October 09, 2009. This venture was organized through the joint effort of members and officers of Batangas Egg Processors Cooperative (BEPCO) and San Jose Business Club (SJBC). Spearheaded by Mr. Patricio B. Marasigan, Chairman-BEPCO, and Mr. Celso G. Mandocdoc, President-SJBC, the event also aimed to promote among the communities, that the "egg" is a major and cheap alternative source of protein considering its additional health benefits when served on everyone’s plate and table.

This one-day Program was held at San Jose Municipal Plaza, and was made successful with the participation of the layer farmers and their staff, owners and business associates, and various guests both from the government and private sector. Director Davinio Catbagan of the Bureau of Animal Industry, as well as Secretary Arthur Yap of the Department of Agriculture graced the event. One of the major highlights is a trade exhibit showcasing booth displays among the event Sponsors. Merial Philippines Inc participated as one of the Gold Sponsors promoting its full support to the layer farm community and the advocacy of the organizers (BEPCO/SJBC). This gave Merial Philippines the opportunity to affirm its leadership in providing innovative, quality and reliable services and products for the Poultry Industry. The activity was well supported by Dr. Niki Atienza as the company’s Manager handling the Avian Business Unit; with him were his assistant for Technical and Marketing, Dr Jose Villalobos; one of the Area Managers, Mr. Peter Martinez; and Mr. Mac Acuna as the Technical and Sales Representative handling the area. The display materials showcased Merial’s highly innovative product, VAXXITEK HVT+IBD.

The formal program was highlighted with messages coming from the organizer’s officers, special guests and other dignitaries. Secretary Art Yap imparted the value of the Poultry Industry, the Layer Industry in particular, in the growth of Philippine agriculture sector.

And to give entertainment among participants, a series of activities were done- street dancing competition and an Exhibitors Cocktails Night, filled with music and drinks.

(click image to enlarge)



PICTURE 3: Dr Niki Atienza and Peter Martinez with Mr. Celso Mandocdoc (Organizer President -SJBC)

PICTURE 4: Secretary Arthur Yap addressing the Participants

PICTURE 5: Mr. Celso Mandocdoc on his welcoming remarks

Picture 6: Ribbon cutting with Guest and Organizers

Picture 7: Various Activities in celebration of World Egg Day